Dear Licensee:
The USDA Forest Service, in cooperation
with the National Association of State Foresters and the Ad Council,
has agreed to use “Remember, Only YOU can prevent Wildfires” as
the new Smokey Bear slogan. The slogan was changed in order to broaden
the scope of the Smokey Bear fire prevention message to include
wild areas other than forests.
As a result of this action, the Ad
Council is now using the new slogan all of its public service advertising
campaigns currently on national media.
Smokey N Da Boyz (campaign for kids) and the “crime scene”
(campaign for grown-ups) both refer to Smokey’s new slogan.
The licensing program is a key component
of the Smokey Bear program, greatly supported by the public service
advertising developed by the Ad Council.
It is very important for all Smokey Bear licensees to be
aware of the change and to be ready to begin updating licensed products
to the new slogan.
The Forest Service is developing a
strategy to facilitate the conversion of products to the new slogan.
The Smokey Bear License Contractor will keep you informed
as this strategy is developed.
If you have suggestions, issues, or concerns you would like
to see addressed in this strategy, please forward your comments
in writing to: USDA Forest
Service, National Symbols Program, Attention: Iris L. Velez, Stop Code: 1147, 1400 Independence
Avenue, SW, Washington, DC 20250-1147;
or by e.mail to ivelez@fs.fed.us.
Your comments will be considered in
preparation of this strategy.
We appreciate your support.
Sincerely,
|
/s/ Jerry T. Williams |
|
JERRY
T. WILLIAMS |
|
Director,
Fire and Aviation Management |
Cc: CE
Cambridge
Consulting Corporation
