FOREST SERVICE SMOKEY BEAR LICENSING
STRATEGY
GOALS AND OBJECTIVES
Strategy: To produce a wide range
of products to complement the educationa1 fire prevention activities
of all local, state and federal wildland fire agencies.
Goal: In accordance with the Smokey
Bear Act of May 23, 1952 (16 USC 580) and the Woodsy Owl-Smokey
Bear Act of June 22, 1974 (18 USC 711), the licensing program will
produce items that contribute to the public information concerning
the prevention of Wildfires.
Objectives:
- Produce items that meet fire prevention
program needs
- Produce items that carry a specific fire
prevention message
- Produce items that support the national
advertising campaign
- Produce items that keep the message of
Wildfire prevention before the public
Categories of products:
* Clothing and accessories
* Memorabilia
* Books and software
* Toys and games
* Food
